If you own a small business, you know how important it is to advertise it according to a strategy. But making a plan, building a website, researching your audience, giving them top info, and billing your clients is hard work. It’s all about using not only the best, but the right marketing tools to bring in leads.
That’s why you need the best marketing tools that will make your job easier. Start with:
People won’t engage with a business that makes getting in touch difficult. Or, well, more difficult than other businesses that already use Facebook Messenger.
But before you jump all the way straight to engagement, you need something that catches their attention and piques their interest. You want your audience hooked.
There’s no better tool than MobileMonkey for that. This tool is easy to use for newbies because you don’t need to know how to code.
MobileMonkey is a FREE chatbot builder for Facebook Messenger that helps you send targeted messages, answer your customer’s questions, offer live support, or survey your market. If you’re interested in a Facebook marketing campaign, MobileMonkey helps you make the first steps towards attracting more leads and building your reputation.
Due is an easy-to-use free tool to help you bill time correctly.
Tracking the time you spend on different marketing projects is essential for any business. That way, you will have a more precise idea of how much money and resources you need to allocate for each project. In turn, this increases efficiency and profit.
You can also use Due to create, save and keep track of your invoices and payments.
If you are a freelancer and find billing clients time-consuming, it means things are going great for you. But it also means you need Due to stop spending so much time on writing invoices.
3. Google Analytics
Another free platform that rocked the tech world, Google Analytics has raised a lot of controversies regarding the data it collects.
But Google Analytics is on the rise, and it’s no denying it provides precious insights into the mind of your customers.
You will know who your website’s visitors are and how many, what keywords sent them there, what they do on your website, and what their interests are. Data is key.
Knowing all this helps you improve your website so you can attract more leads and bring in more conversions. Google Analytics is, therefore, a cornerstone for marketing campaigns because you’ll know which keywords to use in the future, what blog posts to write about and what channels you should employ. It’s one of the most useful marketing tools available.
Images attract attention and can make or break your website. As such, quality images are essential to improve your content and hook your website’s visitors. Visuals are key in digital marketing and every experienced marketer knows the importance of photo quality.
VisualHunt makes things easier if you want to use stock images. Some of these free images you find on Google or other search engines by yourself are low-quality. But VisualHunt is an immense library that features only top-notch images.
This library also solves potential copyright issues, thanks to its Creative Commons Zero license on all its featured images. Besides, the images are easy to browse for by keyword or theme. Another platform to consider for free images would be Unsplash where lots of high quality photos can be found.
This is another tool that helps advertise your business on social media. Buffer helps you manage your social media accounts so you can bring in more leads and engage them. That way, your brand gains a loyal fan-base.
Buffer allows you to log into various accounts on your dashboard. You can schedule your posts, see people’s feedback and make a drip campaign.
This tool boasts both free and paid plans. Needless to say, the paid versions have more upgrades and options to help your business.
How can you market your business without email marketing? It’s true that people hate spam, but email marketing has evolved into a productive, efficient marketing strategy to increase your profit.
The trick is to send timely, personalized e-mails that don’t feel intrusive. MailChimp is a marketing tool that helps you organize your subscribers, send emails, and assess people’s engagement. Plus, it’s easy to use! There’s lots of designs and options available on the site.
Besides, MailChimp is one of the best such tools for small businesses because it’s free for under 2,000 subscribers.
If you write a blog post, you need an infographic to go with it.
Besides, infographics are excellent to post on social media, a few weeks or months after you wrote something on your blog. Infographics are easy to share and pass on information quickly. That way, you can attract more visitors with old posts without having to write new content.
Venngage is an easy-to-use platform for excellent infographics: choose your template from the hundred plus available options, fill in the info, and personalize the result.
Marketing your business in today’s world without a website is like mission impossible. The first thing everyone does to find out information today is to Google. Digital marketing is everything. The notion of building your website might scare you if you’re not familiar with coding.
Luckily, Canva makes things easier. This tool is intuitive, easy to use and FREE. Canva contains various images, fonts, illustrations, and templates, so you can build anything you need in terms of visual content. It’s also an easy-to-use infographics maker.
You can use Canva to design sales proposals, infographics, flyers or social media images. Using this platform helps you create a professional appearance for your brand, so you can gain reputation points and better engagement.
Writing content sounds easy, but it’s not. You need a strategy for it, especially for digital marketing. You need to know exactly which topics will raise the interest of your audience, so they can come back to your website, engage with your brand, and, ultimately become paying customers.
Buzzsumo is an efficient tool for content writing. You will know which topics are trending on social media and why, plus you will know what subjects you need to write about.
After you’ve written a few blog posts, Buzzsumo analyzes them and tells you how efficient they are, who and how often shares them or provides links to them.
Surveys are underrated, but they’re the best way to find out more about your customers and the emerging trends on the market. That way, you will engage your audience and increase your ROI.
SurveyMonkey is an easy-to-use platform, so you can have your survey ready in minutes. After you have used this survey, the tool helps you analyze its results, which in turn helps you create further marketing plans.